1991 was a pivotal year in my life. My professional organizing business was 8 years old. The sales cycle was getting longer and longer for workshop and consulting work. I had formed these crazy habits called eating and paying the rent and was not eager to break either of them. That's when I spotted an offer for a free copy of a booklet called "117 Ideas For Better Business Presentations." I do business presentations, and the price was right. I sent for it. My first reaction was, "gee, I could knock something like this out about organizing tips....

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For the past several years I have been reviewing books for my own site, Bookpleasures. com, as well as many other sites. I am also a regular contributor to the Canadian Book Review Annual. As editor of Bookpleasures. com, I would like to make a few comments about book reviewing and what to expect, particularly from Bookpleasures. com. Today, with the advent of the Internet, there has been a proliferation of book reviewers, whom I shall classify as the good, the bad and the ugly. Those falling into the last category are those that you have to be particularly on the look out for, as their only interest is to receive complimentary books without bothering to review them, or if they do review them, their reviews are very short and without substance....

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You COULD run around in circles trying to get your book in every bookstore in town. You COULD write Oprah or the Today Show, and hope for a call-back. You COULD spend months crafting a book proposal and wait another six months for the exact right time to send it to the exact right editor at the exact right publishing house with the exact right level of interest to stand behind your book. But those are lies (well, for most of us, most of the time, they are) and here are the TOP TEN LIES and how you can avoid believing them: Lie #1: You NEED to get your book in bookstores....

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Working in the publishing industry comes with a high expectation, especially from complete strangers. After the causal 'hello' progresses to 'what do you do,' and my answer is 'I am a publisher,' the words, like fairy dust, work magic; and in the eyes of my conversation partner, I'm transformed into a glamorous Advice Goddess-would I mind reading this stranger's book proposal? Cornered in frozen foods at the grocery, black-tie events or at the bus stop, I've been 'pitched' as we say in the business, with such book proposals as: A Cat's Tale of Christmas;...

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Your book expresses your wondrous information, your creativity, and your genius. It's your dream come true. Or is it? You have already tried a few venues--maybe an expo, book signings, press releases, book reviews, distributors, wholesalers, speaking and book tours. Now, there is a new way to market those unsold books. Use the Internet. And you don't even have to have your own Web site or spend money. Get ready to create a continuous, passive income. Be ready for those checks and charges coming your way often!...

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The Title and Author's name Make sure to have a bigger font than the rest of your poster to bring attention to the title and author of the book. This may be the only aspect of the poster they remember. ISBN, Where to Purchase, Price, Pages and Cover Be up front with where customers can purchase your book. Including the ISBN number can also help with searching for your book on line. Many times a customer will look for the price and become annoyed at having to search for it and how many pages the book contains....

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So you've written a book, had it published by a publishing company and you are now facing the dreaded book signing or book launch. Your palms sweat at the thought of facing droves of people and actually having to talk to them. You are a writer, not a salesperson, right? Wrong! If you do not have the guts and determination to sell your own work, then why should anyone else do it for you? Book signings are your lifeline―your best friend―and they are pure gold. Before you step out into virgin territory and cross that boundary that is called a book signing, endless questions will bombard your brain....

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To get a book cover design may be expensive and painstaking one. Book cover and the layout of the inside pages should catch the eye of the readers in today's market. Book cover the marketing tool for any writers or publishers if you got that one right then you work is half done. Find a Designer who user the state of art software to which is preferred by most printers. An interior of a book is also important a well placed layout of a book makes the readers easy to read and sends a message to the reader....

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Why Should Your Book Be on Amazon. com? Credibility. If your book is important, it should be available at the world's biggest book store. Visibility. People (including members of the media) will find your book and learn about you through your appearance on Amazon. (That's how I got into Woman's Day magazine.) Money. You will sell books you wouldn't have sold otherwise. Many buyers won't buy from your Web site or other sources, but will buy at Amazon. And, Amazon pays like clockwork. Get Your Book Listed on Amazon....

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Why write a book and get attention and loads of contacts? Expertise can sometimes be defined by the articles, columns, responses and books you write. It does not take a lot of effort to write the articles and columns but it does take effort to write a book. Having a book behind your name shows your expertise. After all, you were able to write 300 pages on what it is you do and make references to your work through examples. What a good way to make cold calls and get people to attend your speaking engagements....

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Are you using these methods to promote your articles? If not, you are missing out on some easy ways to get more traffic. Ways that require no additional work on your part once they are set up. 1. Fr*e Ebook Compile all of your articles into a fr*e ebook and give it away. Another idea is to offer your fr*e ebook to people who subscribe to your ezine. With the massive amount of ezines available on the Internet today, people more and more need a good incentive to subscribe to any particular one....

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