You've been thinking about writing a tips booklet. After all, it's shorter, faster, and easier than writing an entire book. A single tips booklet manuscript can be recycled over and over again, developing a new income stream with each deal you make. The booklet can be distilled from a book you've already written, a newsletter you distribute, or from sound bites you continually share with clients, audiences and anyone who will listen. When that booklet is done is when the fun really begins. You can sell it as single copies or as large quantities that you produce for your clients....

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Remember that the miracle of cloning sheep has its drawbacks. The main one--dying young. Don't let your business die young by following the herd. Instead, think of the natural ways you like to market. Here are some Marketing Ideas that Make Big Promises. And, when followed by investing a large amount of money and time, only a few will get the results they hope for. 1. Make your book a #1 best seller on Amazon. This idea teaches authors that if they offer $1000's of bonus books, reports and the like, and tell all their email lists to buy the book on a particular day at Amazon, they will make extreme sales....

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Since I self-published my first book, "101 Ways to Improve Your Communication Skills Instantly," in 1998 and began doing book signings shortly afterward, many people have asked: 1. What do you get paid to do a book signing? It depends on where the book signing occurs. Most bookstoresdo not pay authors to do a book signing. Linda Ligon, Interweave Press, says that her authors are paid anhonorarium by craft stores. The "pay" is most often anopportunity to interact with readers, increase the sales ofyour book, and enhance your status as an expert....

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Is your mind muddy on book marketing? Do you wake up each day and say, "I'm not a social person and I hate to beat the drum for my book" or "I just wish someone else could market my book for me"? If you could market your book a pleasurable way, you may not think it a chore. Natural marketing refers to the action you take to get the word out about your service and product that rings true to your heart. It feels effortless without struggle, where ideas pop out, you lose track of time engaging in them, and you can't act on them fast enough!...

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Much has been written about book proposals. But less has been written about book marketing plans. This is wrong! A book proposal is a direct-marketing document intended to persuade publishers to edit, print and distribute your book. It's a sales piece intended to communicate the inevitability of your book's success. Your book's marketing plan, however, is intended for an audience of one - You! It's not intended for your publisher. Rather, it's intended to identify the revenue streams that you will develop after your book is published....

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Do you know how readers decide to buy a book? 1) They get a referral from a friend. 2) They see an interesting book title on the best-seller list. 3) They look up a topic (generally non-fiction) and look for a book closest to their interest (generally based on titles). 4) They browse in the bookstore looking for an interesting title - then they read the book jacket copy. 5) They look on an Internet bookseller's website to find out what other people bought under that title or subject, then they look at book reviews....

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Publicity is that elusive thing that can make or break your book - in all sorts of ways! Learning to promote you and your book is something that can take a bit of "re-training" for most new authors (and many old-timers too). Publicity is really all about selling your idea (and you), but all too often the word "selling" brings up images of polyester clad used-car salesmen, telemarketers, and strong-arm sales strategies that do nothing but alienate your intended customer. Nothing could be further from the truth....

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Once upon a time, people went to bookstores when they wanted to buy a book. Or at least, that was the theory. Actually, non-bookstore channels have been a big part of book sales for decades-at least since people like Joe Karbo ("The Lazy Man's Way to Riches") back in the 1960s. For my own books, whether they were self-published, done with a small commercial house, or by a New York conglomerate, I've found that selling direct is more secure, more financially rewarding, and far less hassle than sweating out the returns game with the bookstore channel....

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Authors, publishers and business owners are great at getting their books written and launched. But after the initial one-year honeymoon, sales slow down. To counter this, make sure to let your audience know about your book's benefits and how it can help them in their lives. Keep your book alive and selling well for years when you write a sales letter. You can write your first sales letter in less than two hours. As you practice, you will be able to write a short one in only one hour. What Every Sales Letter Needs to Pull Orders and Profits Example: "Want a Quick and Easy way to Quadruple your Online Income in Four Months?...

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Many writers write for the experience. Others dream of having a number one best seller. Both are wonderful reasons for writing. What many fail to realize is that these two do not have to be mutually exclusive. With a little research, you can enjoy writing incredible stories and see to it that they generate a profit. The first thing that is needed is a business like attitude toward the process. From day one you must: 1) Know your niche. Research which books are popular in your genre. Go to bookstores and start reading popular authors in your field....

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Are you an author who is looking for new ways to promote your book or business? Does the traditional promotion you do take too long and not bring you top results? Are you willing to investigate easy non-techie ways to get more book buyers? Check out these ten steps within "Ten Non-Techie Ways to Market your Book Online:" Step1. Ten Steps Preparation and Foundation When marketing your book Online, you need to attract the right customers to your Web site. Online promotion is cheap, convenient, saves time, and beats traditional ways 10 times over....

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