You've just been notified a review of your book has been posted. You're all excited and can't wait to see what has been written. You're clicking onto your book's page when...Oh no! They hated your book! This bad review is going to turn away customers from buying your book. Wait! This isn't the end of the world. Here's 3 tips to deal when you get a bad review. 1. You can't please everyone! Example: One of my favorite authors is a bestseller but the author didn't receive such hot customer reviews....

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What you do after you have written your book is as much, if not more, important than the actual writing of it. You can take a great book and poor marketing and have very poor results. Conversely, I believe you can take a mediocre book, market it well, and make very good sales from it. The only limiting factor is you. You probably think, "I'm a writer, not a salesperson." That's true, but there are some very simple things you can do to create a website that sells your book. 1. Create a direct-response sales page for your book....

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A book event (a book signing) is a popular way for authorsto create awareness for their work. Most large publishinghouses require authors to participate in a 10-city booktour, at the minimum. For self-published authors, it's agood idea to arrange as many events as your time and budgetallows. But, no matter who's making the arrangements, thereare five key ingredients to making the event a success: 1. It is very important to plan your book event carefully. This means knowing exactly what you're going to say and howyou will say it....

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Recently, someone rated my "Online Book Marketing" article a 2 out of 5. That person apparently didn't like the article. My guess is that he or she was turned off by the marketing angle. Writers write; they don't sell. Some writers even view the concept of selling or marketing their work as somehow inherently wrong. That's fine. But unless you get a lucky break from a huge publishing house you will probably not go far with book sales unless you are willing to roll up your sleeves and do some serious marketing....

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No matter what any publisher or marketing company tells you (even the traditional publishing houses), you, the author, are almost 100% the reason your book will sell. It is your belief, excitement, enthusiasm, and energy that will get a reader excited about buying your book. Publishers are certainly a vehicle by which you can communicate your passion to the rest of the world, but, for ANYTHING to happen you'll need to know a few things about yourself and your book -- and be able to communicate them very clearly....

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We hear a lot these days about more books actually being sold 'outside' the traditional bookstore. Think about it. When was the last time you actually took time to linger and explore the bookshelves? When did you last impulsively grab a book, flip it over, read the blurbs, and finger through a few chapters? Let's face it, most of us are too hurried. So What's The Point? If you don't take the time to browse, why expect your potential customer to do so? Try This: Grab about five copies of your book, and head for the "Ma and Pa" stores in your hometown area....

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How would you like to sell more copies of your book? Would you like to read excerpts from your book to a captivated audience? Book signings are the cornerstone of an author's post-publication foundation. But how do you set them up? Organizing book signings, readings, and public appearances is one of the most important parts of a successful marketing campaign. A book signing or reading is a bookstore event that features you and your latest book. This is your opportunity to meet potential buyers face to face....

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The topic of your book or eBook counts-big time. Which would you buy-The Art of Kissing or The Art of Courtship? The kissing book sold over 60,500 while the other sold only 17,500 copies. Before you choose your topic pay attention to your audience. What do they want and need? What will they be willing to pay for your information? Try these three powerful tips: 1. Write a book your audience needs or wants. Think of a particular audience's challenge or problem then solve it with your book. People want how-tos and skills....

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For many of us, marketing our titles is one of the most tedious tasks of being an author. Even authors who published with large New York houses are expected to take part in marketing and promotion. Many articles and several books have been written to give us guidelines. One thing all marketing experts stress is the importance of being professional. Here are several extras that other industries use, and we authors should too, to boost our professional credibility. Remember BUYERS are your clients....

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Many of us are trying to do business and don't know how to define these words. We read articles and think, this could have just as easily been about me! We wonder why the reporter picked that person instead. We wonder how someone got into magazines and onto radio shows. We attribute big successes with an expensive publicist. We are not sure what a publicist does but since the guy on Entourage has one, they must be a good thing. Some of use have publicist and secretly wonder why they can't get us on the Today Show or Good Morning America....

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To have your work accepted for hard copy publication is a thrilling achievement but to have it bomb at the bookstores is to see your reputation go down the tubes simultaneously. And so to avoid this unpleasant scenario, I have developed over the years a series of 160 vital steps; steps that not only get my books published and into the major chains but selling online and offline as bestsellers in their genre. How's this for convincing evidence of the power of these unique steps? My latest work 'Your Retirement Masterplan' (How To Books ISBN 1857039874) is not only published but already an online bestseller just three weeks after publication....

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