If you've just started publishing your own ezine then you'll soon discover that getting visitors to subscribe to your ezine is not as easy as you might think. If you already publish your own ezine, it is likely you have already discovered this. Besides getting more traffic to your site, here are 8 tips that have been proven to boost ezine subscriber rates. -- Give a free bonus away to anyone who subscribes to your ezine. This will give your visitors an initial reason to subscribe. With the amount of spam going around the internet today, people are becoming less forthcoming about giving their email address away and so make sure your bonus is a worthwhile one....

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1. Free Stuff. Pick genuinely useful free stuff that you know your audience wants and needs. For instance, my brand new ezine, Expert Status, attracted 600 readers in just a few weeks by offering a report, "25 Top Self Help Literary Agents". The practical freebie works. Jenna Glatzer offers two free ebooks/reports to subscribers on agents who are receptive to new writers, and on writer's markets. She notes: "Before I did that, my subscriber numbers werein the hundreds, not thousands....

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Did you know that most people find it difficult to write sales copy that works? You see there is this idea that sales is all about lies and that you have to be really tricky and clever with words to sell your product. This is absolute bollocks. Sure there are people out there selling rubbish and telling lies but you will only buy something from them once and then only out of desperation. Most people have a pretty good sense of what is truth. This is all you have to do. Tell the truth about what your product can do for your client....

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Would you like an Internet Marketing tool that can put your efforts on autopilot? (Note: To access Matt Bacak's complete audio interview for fre^e, see end of article) A little about Matt: He was the leading facilitator for Robert Kiyosaki's (of Rich Dad, Poor Dad fame) Cash Flow 101 program. One of his secret techniques he used was to create the Millionaire Minutes ezine, which allowed him to stay in contact with participants even after the seminar was over. With a several hundred thousand subscribers and around 750 new subscribers each day, Matt knows how to quickly develop an opt-in subscriber list....

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***1. FIRST PROMOTIONAL METHOD: Write ezine articles and submit to ezine publishers- Writing ezine articles is one of the three best promotional methods that I'd ever know. (search engines and free ebooks are other two in my experience). Of course your results may be different. Collect email addresses of ezine publishers that are willing to receive articles on certain topics. Search the database on these web sites and collect the email addresses of ezine publishers who are willing to receive your articles....

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About a year ago I wrote an article titled 'WinningThe War On Sp^m'. Unfortunately, the war on sp^m isnot being won at all. In fact, the problem is now so serious that sp^m isshaping up to be the greatest threat to onlinemarketing. The threat comes not from sp^mmers themselves, butfrom the filters that are being used to block them. These filters are hitting hard at the very core ofecommerce - Ezine Publishing. Anti-sp^m filters operate at two levels: (i)client-side programs that reside on individualcomputers and (ii) server-side programs that ISPs areusing to block incoming sp^m....

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Ezine (electronic magazine) advertising is a great method for exposing your offer to a targeted audience (niche). This type of advertising can be quite expensivethough if you don't know what to look for. Two years of experience advertising in dozens of ezines has revealed a few money saving trends and commonalities. These tendencies will save the ezine marketer a considerable amount of money, especially when combined. You may not realize it, but ezine ad specials and deals are fairly common if you know where to look and what to look for....

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If you are like most ezine publishers you want more ideas that work. But hold on a minute what about all the key strategies that you have overlooked? 1 Teamwork: Hook up with a fellow publisher who does not compete directlywith you. I do this to find out what really works. Share ideas and results. Brainstorm even by email and you will discover new ways to promote your newsletter that you will not have spotted before. You could save yourself weeks or months of wasted effort if you know which strategy people are responding to today....

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