Hiring--A Vital Key In Sales Management Success


Recently, I was asked to spend some time on the telephone, coaching a client's administrative assistant on how to check out an employment candidate's references. After each in-person or telephone conference, I complete a brief written report going over the information discussed. The information that I gave this worker was so vital to the company's overall sales management success that I felt impelled to share the report in my periodic client e-mailings, feeling that it might be of value to others that I serve. The information is so vital to the management process, I decided to reproduce it here as well.

After over 22 years of advising managers, I'm convinced that the hiring process is the primary key to management success. If you hire right, your job of managing staff is made much easier. Here are the suggestions I made along these lines:


It was good to talk to you yesterday.

As we discussed, the assignment you've been given by management to call each sales support candidate's references, is vital to the company's future sales success. As I teach in my coaching workshop, if you work hard at the hiring process, it makes managing staff members much easier over the long term.

You were right when you commented that calling references "is not that easy." I agree that there is resistance by many business owners and managers to giving out information in today's litigious business environment. However, the process we discussed can help you overcome this refusal to help you complete this important assignment.

The Steps To Checking References:

1. You need to obtain from three to five business references from each of the candidates approved by management.

2. Call the candidate's references and use the following script in your own words to obtain the information needed to make an informed decision in hiring a given candidate:

"We plan on giving (candidate first name) extensive training to help her (him) to be successful in this new position. Could you please help me with several suggestions on areas we need to train (candidate) so she (he) can make a smooth transition?"

3. Next, ask the reference to give you two or three names of other managers or co-workers who could give you insight into helping the candidate make the transition.

4. Then, call the reference's references and use the same script outlined in step two above to elicit additional information about the candidate.

It's so easy to make a couple of calls and then give up on finding information. You really need to work hard at this process to help management make sound decisions about the top candidates for a given position. This assignment is vital to producing consistent sales success.

Note: You can contact Virden at: virden@TheSellingEdge. com


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