Corporate videos are an important sales tool that can often be overlooked in marketing budgets. We look at the top nine tell-tale signs that indicate whether your company is in need of an innovative and effective way to promote itself. 1. No strong corporate "look and feel" You're in a highly competitive industry. Yet, what makes you really stand apart from your competitors is your people and the look and feel of your company. So how do you show your state-of-the-art factory in action or your professional staff working in your appealing office?...

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Good sales people can close, but few "step up" for even more sales from that close. Yet stepping up should be one of the easiest accomplishments in sales - that is if you know how to build the staircase. Do it by applying a leadership tool I have taught thousands of leaders worldwide during the past 20 years. The tool is simply to foster a particular viewpoint, which is this: Challenge people not simply to do a task but to take leadership of that task. The difference in results-producing effectiveness between doing a task and taking leadership of a task is the difference between the lightning bug and lightning....

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As a group of sales trainees took a break from our workshop on selling, the distress they were feeling, was clearly manifest in their intense discussions. It was obvious from their unrestrained conversations that the software being installed to track their sales performance was the reason for their anxiety. It was also evident from their negative comments, that many of these trainees had already given up on selling their company's services and that no amount of sales training could help them sell their firm's services....

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Remember in the last message we talked about your directional pipeline and how sometimes you'll be approached by prospects who just don't fit with what you want to achieve? We looked at the different types of prospect - Desperate, Curious, and Inspired. Well, now we're going to have a think about what might happen if you realise you have some of the desperate or curious people as your clients. Oh, the shame! One of the tools we use is called the Brand Power Wheel - not got one of these? Then you know the drill, send a blank email to: leanbrandwheel@aweber....

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I just got off the phone with Susan. She is a well-meaning, big-hearted, caring, effective and creative sales manager. Susan is also exhausted. Her day is packed with conflicting priorities, all demanding her time. She goes out on calls with her sales team, trying to motivate and develop them; she deals with endless phone calls and e-mails and interruptions; she fights fires; launches new products; participates in cross-functional team meetings; and mediates conflicts in schedules and resources....

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In the last issue I shared with you a technique for getting permission to follow up with people who have seen you speak on stage. This was just one example of a tactic for filling your pipeline. In these next two issues we'll look at one of our favourite and most powerful tactics for attracting new leads and turning complete strangers into customers as efficiently and enjoyably as possible. So buckle up and hang tight as we take another trip down the Lean Marketing Pipeline... Whenever we attempt to attract new business, we're paying for the privilege....

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Although I never met the man, I imagine Lou Boudreau would have made one heck of a field sales trainer. In 1942 the 24-year old Cleveland Indians shortstop was promoted to player/manager of his team, and for the next eight years Boudreau did what we, as trainers, are called upon to do every day: demonstrate success, inspire success and cultivate success. Think of it as the triple play of sales training. DEMONSTRATE A seven-time All-Star shortstop, Boudreau was only the second manager to take the Indians to a World Series Championship, and no one has done so since....

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Business can be like war sometimes. You may have to fight hard to survive. The winner takes all. But that doesn't mean you have to destroy your competition in order to survive and win. But you can do one smart thing: outsell them, with a few smart tricks I will reveal below. One of the tricks to outsell your competition is to compareyour product to theirs. When you find the differences between products, use your findings to improve your product. Below are 12 things you can compareand improve upon to outsell your competition....

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What are you and your company's services and products worth to customers? What is the value you and your company bring to your customers? When working with customers and organizations, it is important to distinguish the difference between worth and value and to set a baseline value for the contributions you bring to the table. To illustrate, following is a simple example based on a company that provides training to other companies: Terry Trainer will develop and deliver from scratch a one-time 4-hour workshop on teamwork....

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Few businesses keep tabs on competitors, yet such knowledge can give you a distinctive competitive edge. Building a file on them, looking at everything from the customer's viewpoint and asking suppliers and employees what they know about them can be worthwhile. Keeping a jump ahead of the competition means knowing precisely what they are up to. Here are some tips to help you stay one, if not several, leaps ahead. Step 1 Get clear on your marketing mix You will often here someone on the website refer to the marketing mix....

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The elements involved in building a sales force, especially one that pays for itself and also adds value to any business, are many and varied. The whole purpose and direction of a sales manager needs to be directed to creating a sales force that causes the employing company to expand through increasing sales. This is done by the following general steps: Training sales staff to be able to sell the company product in large volume; correcting how sales presentations are made; handling any customer flaps his sales people make;...

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