When discussing the possibility of creating a newsletter for one of my clients, he asked me, "How will a newsletter help me get sales?" "Great question," I replied. Here's how: A newsletter is a form of contact, just like a phone call, visit or direct mail postcard. Your business (or non-profit) and any messages you want to get across will be in front of your current and prospective clients each time you send out a newsletter. If you send out a newsletter several times a year, there is a good chance that you will reach your prospects at a time when they are ready to buy....

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A common question asked when you first set out to write an email newsletter is whether it should be a plain text email or HTML (web page style). This is an important consideration since your choice impacts on how many people read your newsletter and how they respond to it. Let's look at the obvious pros and cons of each format. HTML Emails THE GOOD Metrics - Code can be placed into emails to provide detailed statistics on whether your email newsletters are read, for how long and which links are clicked and followed....

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Our last three newsletters have covered the hot topic of email newsletters and their importance: Keeping Your Customers Informed, How to Build Your Subscriber List, and How To Write Your Newsletter. If you're new to our newsletter or have missed out on any of these editions, to view the complete series see the link at the end of this article. So having accepted the importance of producing an email newsletter, you've begun to establish your subscriber list and have started writing, or gathering content for it, how are you going to improve and make money from your publication?...

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I'm sure you have heard many online marketers touting the benefits of having a newsletter. I have used newsletters in the past for many sites. I've used them as a source of revenue by having advertisements embedded within the newsletter content. They are also effective as a means to keep a site sticky - to "anchor" clients and bring them back to the site. Newsletters can also be a great selling tool to provide free information, samples of your expertise or services, and as a taste of your full product/service....

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Whether distributed via e-mail or printed and snail-mailed, newsletters are a great way for a business or an organization to keep in touch with employees, customers, prospects or association members in a cost-effective manner. The trick, however, is to come up with a strategy to keep readers engaged and the publication's production and editorial adjustments in line with current budgets. Here are five tactics that you can you can use to make your current newsletter more engaging and a must-read for your intended recipients....

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To find publisher you can submit your articles to, you cansimply visit Google and enter a keyword phase that describesyour target market (e. g. business owner) plus the worknewsletter or ezine: +"business owner" +newsletter 2. You will become known as an expert on the topics you writeabout. This will give you and your business extracredibility which will help you compete against yourcompetition. 3. Your article might also be placed on the publisher's homepage. If they publish each issue on their home page thiswill give you some extra exposure....

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In this article we will discuss advertising in other companies' newsletters and how it can be as equally beneficial. By advertising in other newsletters, you can reach anaudience which is highly targeted and cost effective. Moreover, you can never be accused of spamming as all therecipients have subscribed to the newsletter. There are so many newsletters out there covering so many different topics that it's easy to find highly targeted ones to advertise in. So if you've matched the newsletter to the product you're selling, you've reached your target audience....

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If you're satisfied with a newsletter subscription rate of five to ten percent, then you don't need any of the information I'm about to share with you. If you're serious about converting up to 50%, or more of your website visitors into newsletter subscribers, though, then read on. It's time to leave your low sign-up rates behind by following these two easy steps. 1. Make signing up for your newsletter your visitor's only option; otherwise they miss out on all of the free sign-up bonuses and your incredible website content....

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It's not enough to just sit around and expect that yourarticles will bring you a good amount of traffic right afteryou submitted your articles for distribution. Might as well think of some factors? Is your article worthy tobe reprinted? Do the content and title ring a bell to mostwebmasters and publishers? Questions like these are just some of the many factors thatcould greatly affect your article distribution results. Some basic factors are: 1. Topic of your article? Submitting your article to article sites and articleannouncement groups totally depends on the topic of yourarticle, not all of these sites and groups accept general topicarticles....

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Newsletters, or ezines, can be an extremely effective marketing tool for your business. It puts your name in front of your potential clients, regular clients, and peers while showing your expertise and professionalism. It's an excellent means to both market and grow your business and also show your existing clients your creative abilities. What's an ezine? It's short for electronic magazine. It's those e-mail newsletters that you receive on a regular basis. If you are not sending one out now, seriously consider doing so....

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So how do you set about writing your own newsletter? The first thing you need to do is decide on a topic that you are interested in and your potential customers would also like to know more about. Then all you need to do is decide if you have enough knowledge on that subject to write confidently about it, and if you don't, there are ways around that too. Then decide what format you want to use to present the information and bingo; you have a winning formula for your newsletter. Deciding on a topic....

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